BrandMatch® is designed to give you a level of comfort when hiring an athlete. We consider everything about the brand, the program and the athlete when calculating the
BrandMatch® Score.

BrandMatch® Score provides you the most accurate alignment with an athlete and allows you to more efficiently utilize your total budget to accomplish your marketing needs.

BrandMatch® For Businesses / BrandMatch® Score

Using an athlete is a proven success, but program results can never be guaranteed. The best thing you can do is reduce the risk.

BrandMatch® Score will help you find the safest and most appropriate athlete to further enhance your brand. Our goal is to provide solid evidence why you chose a particular athlete and to give you power at the negotiation table. We perform significant research into three elements to calculate the BrandMatch® Score.

Here's a brief introduction to those three elements:

BRAND BUILDING CAPABILITIES

Our process determines the amount of exposure you'll get from one particular athlete compared to another.

BUDGET ANALYSIS

Several quantitative and qualitative factors are involved when pricing an athlete.
These factors combined with your budget, present a value that will provide you with options when negotiating with an athlete.

BRAND ALIGNMENT

In this stage we focus on narrowing the field of athletes by drilling into key positioning dynamics.

To see the corresponding charts and to learn more about the formula, please do not hesitate to email us at info@sportsidentity.com

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